{"title":"Cotton Towels","description":"\u003cp\u003eHandwoven cotton towels from Chennimalai — thin, flat-woven and far quicker to dry than the thick terry towels most people are used to. If you have ever picked up a towel that was still damp from yesterday, this is the fix.\u003c\/p\u003e\u003cp\u003eFlat-woven cotton absorbs by wicking rather than by trapping water in loops. That makes these towels lighter to carry, faster to dry, and much less prone to the musty smell that terry develops in humid weather — which is most of the year in coastal and southern India.\u003c\/p\u003e\u003ch3\u003eWhat to expect\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% handwoven cotton, flat weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDries in:\u003c\/strong\u003e 2–3 hours in shade, compared to 8–12 for terry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGets better:\u003c\/strong\u003e Absorbency improves over the first five washes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Cold wash, no fabric softener — it coats the fibres and kills absorbency\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCommon questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAre thin towels actually absorbent?\u003c\/strong\u003e Yes. Absorbency comes from cotton fibre and surface contact, not thickness. A handloom towel holds comparable water to terry at a third of the weight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy does my new towel not absorb well?\u003c\/strong\u003e New cotton carries natural waxes. Two or three washes remove them and absorbency jumps.\u003c\/p\u003e","products":[{"product_id":"kaaval-handloom-chennimalai-towel-rust-check","title":"Kaaval Handloom Chennimalai Towel - Rust Check","description":"\u003cp\u003eA small rust check on a white ground, with a woven border and short fringe at each end. 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